Google has today confirmed its position on META data on your web pages. A long time in the past when search engines were in their infancy meta keywords and description fields (the mysterious hidden fields in web pages) were often touted as an easy way to get search engine ranking. Not so anymore. As we get asked this question quite frequently we thought we would post a link to Google's offical word on the subject.

To summarise; the title tag is of huge importance but Google are pretty uninterested in the META description and keyword tags and they say they wont affect your ranking, although the description tag may be used as a snippet on the search page.

The good news is that EasyWebstore automically writes out super effective tags for title and description (and we even fill in the keyword field for you) without you having to do anything. Just make sure you have written good (keyword rich if you like - although remember you are writing for your visitors not the search engines) product titles and teaser descriptions.